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At a Glance
Promoter: Mace and Watford Borough Council
Financial Scale of Project: £200million
The Investment Proposition: A town-centre regeneration delivering 400+ homes, a health hub, and mixed-use amenities on a prime brownfield site. The scheme will create a new sustainable urban quarter, unlocking long-term residential and mixed-use value in a highly accessible location.
Asset class: Residential / Commercial / Health (mixed-use)
Planning Status: Pre-planning; planning consent anticipated in 2027
Delivery Timescale: Phase 1 completion expected c. 2030
Location: Watford town centre, WD17 3EX
Site Description
This £200 million residential‑led, mixed‑use regeneration project offers investors a compelling opportunity to participate in the transformation of a prime town centre site in Watford. Delivered through a 50:50 joint venture between Watford Borough Council and Mace, the scheme combines public-sector certainty with private-sector delivery capability, creating a structured and de‑risked entry point for institutional capital.
The development allows phased investment, including early opportunities to forward-fund Build-to-Rent homes and secure long-term income from assets such as a planned NHS-leased health hub. This provides investors with reliable, covenant-backed revenue from the outset, alongside exposure to strong housing demand within the London commuter belt.
Located on a 7.8‑acre brownfield site surrounding Watford Town Hall, the project will unlock underutilised land in a designated Strategic Development Area. Currently occupied by surface car parking, the site will be transformed into a high-density urban quarter that integrates with the existing High Street and enhances connectivity, public realm and town centre vitality.
The masterplan is expected to deliver more than 400 new homes, with Phase 1 comprising around 200 homes and the health hub. Construction is anticipated from 2028. Strong political support, an experienced delivery partnership and robust local demand fundamentals position this as a scalable, lower-risk investment with long-term growth potential.